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In particular, it explains how that journey has informed critical aspects of their corporate culture, and enabled them to position themselves as a key player in their industry. The shoe retailer sets up their profile by opening with the story of their business, and how their twenty-year journey has shaped who they are today. Ultimately, this is an excellent example of a business profile, because it engages the reader and then allows them to learn as much as they need to about the business. This introduction then leads to a much more comprehensive portal that allows the reader to explore the company in more depth. Using sparse text, compelling images and leading with their mission, the company invites the reader to explore some of the core focuses of the business, including innovations in athleticism, their global team and their commitment to community, both local and worldwide.
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Nikeįew companies have managed to take such a simple message and conveyed it to a worldwide audience in the way that Nike has, and the mastery of this approach is visible in their company profile. You can include as many or as few of these elements as seem appropriate for your business just make sure that you can weave them together to create a compelling narrative for your organisation, as the following six companies have: 1. Any awards or media recognition received.A brief history of the company and your growth expectations.Brief descriptions of your products and services.Business details such as location and contact information.The structure of the document is up to you, but the best company profiles all contain the same basic elements. So what should you include in your company profile? Examples of a Company Profile Regardless, though, it should still establish a consistent message that can be communicated across multiple mediums. What you publish on recruitment websites or LinkedIn, for instance, will be more comprehensive than what appears on, say, your Instagram page. In the current landscape of digital communications, you may also find that you have to create different versions of your company profile to align with various mediums.
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A company profile should contain more substance, and be written more as a description than as a motto. What it isn't is a mission or a vision statement (although these form part of a company profile), which are instead designed to summarise your goals and your values in one or two sentences. Whenever you are reaching out to an audience that may not be familiar with your organisation, a company profile will let your business speak for itself when you may not have the opportunity to. However, a company profile can also be used to accompany press releases, or emails to prospective clients. Usually found under its own section on a company website, it is designed to help people outside of the organisation understand what differentiates your company from the competition, and explain your story in a succinct and digestible way. What is a Company Profile?Īt its core, your company profile is a document that informs clients, the media, shareholders and anyone else interested in your company of its services, products and structure. Therefore, we've selected six company profile examples that show how it should be done, regardless of your industry.įirst, though, it's necessary to establish what exactly a company profile is. However, as with all such public communications, it can be slightly tricky to write – particularly if you are not creatively minded. An all-encompassing "about us" that is aimed at everybody – not just investors – it's designed to offer a glimpse into why your company exists and what it hopes to achieve. Luckily, a company profile does just that. That information needs to be available whether you are approaching potential new clients or people are seeking you out. When starting a new business, you need a way to let people know who you are, what you do, and why you do it.